The European Food Safety Authority (EFSA) health claims panel says there are no grounds for alteration of its rejection last year of probiotic health claim dossiers submitted by Danone and Yakult.
Brits are responding to successful marketing from the likes of Danone and Yakult and embracing digestive health products such as probiotic yoghurts and drinks, but the market has plenty of room for further growth, according to a Datamonitor report.